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Â Sheridan, 40, has reportedly been dating actor Alex since early September, two decades after they were originally a couple, and her beau, 40, was there to see her perform for the first time over the weekend.
She said participating in the competition could give her the capital she needs to make her business a reality, and also provide valuable exposure for her idea and business.
For three years, she sold products for multi-level marketing companies.
Sheridan Smith paid tribute to her boyfriend Alex Lawler during an emotional concert on Saturday night.
Â MailOnline contacted a representative for further comment at the time.